Hard Rock  is licensing its name to three existing hotels owned by Mexico's Palace Resorts  with roughly 2,200 rooms. Having recently teamed on Hard Rock Hotel & Casino Punta Cana , Hard Rock International announced an agreement with Palace Resorts LLC to transform Palace Resorts properties in Cancun, Puerto Vallarta and Riviera Maya into Hard Rock Hotels. These will be “ultimate all-inclusive” properties that bring the acclaimed Hard Rock experience to these popular Mexican tourist destinations .
The first Hard Rock-rebranded hotel in Cancun scheduled to launch in Winter 2012, Puerto Vallarta in Spring 2012, followed by a Fall 2012 first-phase debut of Hard Rock Hotel Riviera Maya. Each hotel will remain fully operational as an existing Palace Resorts property during the conversion process.
“Cancun, Puerto Vallarta and Riviera Maya are perennially popular Mexican vacation spots  and a natural draw for Hard Rock patrons. We are pleased to extend our relationship with Palace Resorts in light of their track record of creatingsome of the best resorts in the Americas over the last 25+ years,” stated Hard Rock International Executive Vice President, Hotels & Casinos Michael Shindler.
Hard Rock Cancun  will offer 601 guestrooms, all featuring private balconies and water views, five restaurants (among them, a new Brazilian steakhouse), five bars and lounges, a spa with outdoor palapa-style massage areas, an expansive poolscape, and meeting facilities including a 16,408-sq.-ft. convention center.
Hard Rock Puerto Vallarta , located on the beautiful beaches of Bahia de Banderas, near Puerto Vallarta in the heart of Riviera Nayrit, boasts 348 guestrooms, four restaurants, four bars, a new Moon Lounge, spa, two swimming pools, and 6,300 square feet of meeting facilities.
Hard Rock Riviera Maya  will combine two adjacent Palace Resorts properties, Aventura Cove Palace and Aventura Spa Palace. The former will offer 489 guestrooms, three restaurants including a new dinner theatre venue, four bars, multiplepools, water activities, and other family-friendly amenities including a unique teen club with gaming cabanas. The latter, to be marketed to adults, will provide 777 guestrooms, four restaurants, four bars, numerous pools including a grotto pool that will become a nighttime club experience, and one of the top-rated spas in Riviera Maya featuring an extensive menu of services.