Mexican Beer Brands Popularity Soars Causing Mexico to Become #1 Beer Exporter in World [2]
If you want to drink the best beer in the world, you should purchase a Mexican beer brand – and this seems to be a trend the world is following according to a recent story in El Economista [3]. It has recently been announced that Mexico is the leading beer exporter in the world. Mexico has surpassed countries such as Belgium [4], Holland [5], and Germany [6], all of which are known worldwide for their high quality of production of beer.
According to the World Trade Organization [7], in 2010, Mexico reported foreign sales to be $1.876 million. Holland came in second with $1.778 million in foreign sales. In 2011, Mexican brand beer sales are still going strong. Grupo Modelo [8] stated that during the first quarterly report of this year, exports were up 14.6 percent from last year - much of this due to the double-digit growth in practically all regions.
According to the article by El Economista [3], Vice President of the Board of Directors of Grupo Modelo, Valentin Diez Morodo, said, “The exports are good and have been successful in countries such as Australia, which is already our second destination, exceeding both Canada and the U.S. in 2011.”
This is not the first time that Mexico has been ranked the leading exporter of beer in the world. In 2006, Mexico was at the top over its competitors, but during the past three years, Holland has managed to hold the number one position by a tiny margin. From January to April of 2011, however, the data changed, especially due to sales to the U.S., who serves as the main importer of beer in the world. The U.S. imported $580 million worth of beer from Mexico, but only $271 million worth from Holland, demonstrating an 18.6% increase in beer sales from Mexico to the U.S. and further proving the greater demand for Mexican beer brands.
It is evident that Mexican beer manufacturers know how to make a best-selling beer. In 2010, for example, Corona Extra [9], a product made by Grupo Modelo, was placed on the Best Global Brands 2010 [10] list.
Grupo Modelo does not have any plans to slow down. The company is hopeful that in the coming year it can increase its revenues from foreign markets from 40 percent to about 50 percent and maintain its spot as the number one beer exporter.