H-E-B Grocery Company, a leading privately owned supermarket chain founded in Kerrville, Texas in 1905 is expanding in Mexico. With headquarters now based in San Antonio, Texas, H-E-B has planned to open five new stores in Mexico in 2012. The President of H-E-B Mexico, Howard Butt II, claimed that these new stores will make H-E-B’s total number of stores in Mexico, 44. New stores will be located in Monclova, Saltillo, Victoria, and Monterrey. H-E-B is already currently operating another store in Monterrey. This store is part of their affiliated low-rice chain called Mi Tienda del Ahorro.
H-E-B started doing business in Mexico  around 15 years ago to expand sales and profits in both the Mexican and American economic sectors. Doing business in Mexico has proven highly beneficial for the company. H-E-B’s Mexico sales were reported to have gained $1.2 billion in 2011. Furthermore, H-E-B’s presence in Mexico has secured local individuals in Mexico with 7,500 jobs.