In an effort to diversify Mexico's beer selection , craft brewers are initializing the "Por la Cerveza Libre," or "For the Liberated Beer," movement to make room for stouts, double malts and India pale ales in the market. In Mexico, Corona and Dos Equis take front stage while smaller brewers fight for a presence, through efforts like the "Por la Cerveza Libre" campaign.
So far, more than 1,000 people, including beer enthusiasts, bars and restaurants, have signed onto the movement, which has used social media to promote establishments that support the smaller-scale craft brewing. The movement will eventually certify these restaurants and bars with the "For the Liberated Beer" label.
The craft beer movement in Mexico has had a tough time taking off, as the beer culture hasn't expanded and breweries face high economies of scale. Mexican microbreweries currently account for less than one percent of the beer market. But with help from movements like "For the Liberated Beer," supporters hope smaller brews will soon be more commonplace so that locals and foreigners can more easily experience the exotic tastes of beers from Mexico.