Baja California has long been known as a top destination for cruise ships, eco-tourism and outdoor adventure travel. However, as this recent video entitled “What is Baja?” demonstrates – Baja has many opportunities as for retirement living, sports tourism and economic development.
A number of U.S. retirees now living in Baja have been drawn there by the safe communities, affordable real estate and high quality of life. One American retiree, Sam Grub joked, “We live here year round now and absolutely love it. It’s a tough life. We have to play golf, but we don’t want to miss the cocktail hour, and then it’s time to go swimming, and occasionally have to go out to dinner with friends, and then have a cocktail or two after dinner – and by then you are just worn out.”
NASCAR Driver and racing team owner Robby Gordon, remarked on Baja as both a safe and hospitable destination. “I’ve been coming to Baja for 30 years,” Gordon said. “I love coming down here and racing. I’ve never had an issue down here. You treat the people with respect … and they’ll adore you and bring you into your houses. I love Baja.”
Gary Foster, Race Director of the Rosarito Ensenada Bike Ride highlighted the wide variety of leisure activities available in Baja. “Baja tourism has really been reinventing itself. There really is everything for everybody. From wine tasting to fishing, to sporting events,” Foster said. “The tourism corridor between San Diego and Ensenada is safe and easy to travel. It’s a beautiful alternative for a weekend, instead of trying to navigate Los Angeles traffic for an amusement park.
Baja also provides a wide variety of affordable and cost-effective manufacturing solutions for U.S. businesses. Ruben Barrales of the San Diego Chamber of Commerce remarked, “As it becomes more difficult to manufacture in California, Baja becomes an alternative for near-sourcing of manufacturing and creating some of the innovation we need. Rather than manufacturing in the Far East or Asia, manufacturing in Baja provides a very cost-effective way for companies to get their products to market.”