We have all seen them; the curious looking pear shaped green fruit that is sold in the produce isle of most grocery stores. That fruit, most likely to have come from Mexico, would be an avocado. Mexico contributes not only 60 percent of the US supply of avocados, but is the only producer to export… avocados year round.
The avocado industry has steadily increased over the past five years with sales climbing to a whopping 11% percent between 2010 and 2011 alone. While these numbers are impressive, there are still many consumers who do not buy avocados. Recently, a campaign led by Avocados From Mexico (AFM) has allocated $36 Million dollars to grow and brand avocados from Mexico. AFM carefully selected Arnold Worldwide and Ketchum to creatively market the avocado. Tasked with a unique market campaign; AFM alongside Arnold and Ketchum, aim to brand the avocado from exotic to everyday. A promising quote from Arnold’s president, "Engaging the hearts and minds of people and inspiring them to use avocados everyday is an incredible creative challenge. We're thrilled to get started and channel our passion into fueling the growth of the avocado marketplace.” Get ready for some creative market campaigns for the delicious green fruit!
Mexican chef Pati Jinich, host of Pati’s Mexican Table on PBS, discussed her inspirations behind Mexican cooking in a recent interview at Google. Jinich is the author of a new cookbook "Pati's Mexican Table: The Secrets of Real Mexican Home Cooking." …
You can hear the excitement in her voice and the light in her eyes whenever she mentions the indescribable taste of chipotles in adobo sauce or poblano peppers that she affectionately calls "vegetables with a load full of personality."
Jinich is packed with personality.
Realizing that she has strong roots to both countries, Jinich stated she is "happily torn between the United States and Mexico."
In fact, it was her nostalgia for Mexico while living and studying political science in Texas that awakened her insatiable desire to experiment with cooking. She admits at first, she was terrible, but that the process of rediscovering Mexican ingredients in her new country gave her a warm and cozy feeling.
Jinich toiled with the idea of cooking full time, but continued her academic studies relegating cooking to a hobby, until she finally enrolled in cooking school a second time to explore this burgeoning passion.
"It's funny because people say that you should do what you love and [cooking] is really taking over," Jinich said.
With cooking, Jinich is able to reconcile her two roots and with her book you will find these. She tried to show Mexican home cooking with recipes and ingredients familiar to Americans and reinventions of Mexican recipes to satisfy her diverse palette.
To Jinich, cooking "helps to find those links that are sometimes missing from [the] chain."
When talking about the power of cooking, Pati mentions she is humbled by how much she does not know about her new country's food and vice versa. The important thing she noted is that food tells a story and it is that story, she says, that makes things beautiful.
And, when asked about her children's favorite foods Jinich said she always likes to compare food of a place to its people. French food is a little bit fussy and the people are similar to that. Mexican food, she told the audience member, is "super versatile and accommodating, like us Mexicans!"
In her book, Jinich describes ingredients to give people knowledge and believes connecting to the ingredients is different.
"[It is the] legends and the stories...that make the cooking experience more magical," Jinich said.
The Puerto Vallarta Tourism Board has announced that the 9th annual edition of the Puerto Vallarta Restaurant Week will again take place from May 15 to the 31st. Cities around the world, from New York to London, set aside a week or two each year to encourage visitors and locals to experience the taste and ambiance of their… restaurants.
For this year’s edition the Restaurant Week will enjoy the participation of 35 restaurants, with seven of them participating for the first time. Established in 2005 by Grupo Editorial Vallarta Lifestyles, Restaurant Week is a two-week event in which during the festival all participant restaurant of Puerto Vallarta and Riviera Nayarit will introduce a special three-course menu, with three options to choose from for each course, at a reduced price.
This year’s participating restaurants are Cafe des Artistes, Le Kliff, La Leche, La Palapa, Vista Grill, Barcelona Tapas, Archie´s Wok, Trío, Vitea, Blanca Blue, Coco Tropical, Daiquiri Dicks, De Santos, Boca DOS stk, El Arrayán, Cocos Kitchen, Hacienda San Angel, La Bodeguita del Medio, Rancho 3 Puertas, Las Casitas, Ginger Garden Lounge, Porto Bello, River Cafe, Taste Restaurant, Prime 169, Nicksan, Tratoria Michel, Sí Señor, and The Blue Shrimp. Each restaurant assigns a price for their meal, and it will range from $199.00 to $299.00 pesos, depending on the restaurant.
For the first time in its history, Chrysler has launched its luxury Town & Country minivan with an exclusive limited edition for the Mexican market. Chrysler, in collaboration with Mexican jeweler Tanya Moss, will produce 150 limited edition 2013 Town & Country Minivans featuring unique design elements created… especially for the vehicle.
Tanya Moss is one of the most important jewelry designers in Mexico. She studied graphic design at the Universidad Iberoamericana in Mexico City and specialized in design and manufacture of jewelry at Southern Illinois University. After completing her studies in 1993, she began her career as a professional designer and business woman.
In 1995, after several years of selling his pieces "door to door", Moss opened her first boutique in Mexico City. Tanya’s jewelry creations exclusively use silver and gold, alone or combined with stones, pearls and diamonds. The pieces are unique and exclusive design. In 2003, Moss designs her iconic butterfly, which represents Tanya’s freedom in her designs and becomes the symbol and identity of the brand.
In 2012, jockey Mario Gutierrez of Veracruz rode into the record books as the winning jockey of the Kentucky Derby. One year after his victorious race aboard the horse I'll Have Another, Gutierrez will be watching the 2013 Kentucky Derby from the sidelines. …
“It will be nice,” Gutierrez told Yahoo! Sports last week. “I get to watch it and not have any pressure.”
Nevertheless, winning the Kentucky Derby changed Mario Gutierrez’s life. He appeared on late-night talk shows and threw out the first pitch at a Los Angeles Dodgers ballgame.
“When people ask who won the Kentucky Derby in 2012, my name will be right there,” he said. “I can always say I went there for the first time and won the Kentucky Derby.”
Gutierrez was born in Veracruz, Mexico but built his professional jockey career in Canada. Since 2006, Gutierrez has been one of the leading riders at Hastings Race Course in Vancouver, winning riding titles in 2007, 2008 before coming up short for a third on the final day of the meeting last year.
Thanks to an explosion of mango exports from Mexico, your next mango recipe can be sweeter and more authentic. One out of 20 mangoes consumed in the world is now grown in Mexico. Last year, 300,000 tons of mangoes were exported from Mexico, mostly to the United States. Mexico is the world’s largest exporter of fresh… mangoes.
Because of their proximity to the U.S. market, Mexico mango growers have lower transportation costs than their competitors in Asia. As a result, mango growers in Mexico can allow the fruit to ripen longer on the mango tree. According to Jorge Armando Celis, president of Mexico's mango exporters, the more time a mango ripens on the tree, the sweeter the fruit will be.
FRESH MANGO SALSA
Makes 4 1/2 cups
1/2 medium red onion, cut into very thin slivers (1/3 cup)
Juice from 2 limes (4 tablespoons)
2 1/2 pounds ripe mangoes (about 4), peeled and cut into large dice
1 large jalapeño pepper, stemmed, seeded and finely chopped (about 2 tablespoons, or more to taste)
Leaves from 4 stems cilantro, finely chopped (3 tablespoons)
2 tablespoons olive oil
1 teaspoon kosher or coarse sea salt, or more to taste
Combine the onion and lime juice in a mixing bowl; toss to coat and let sit for 10 minutes. Combine the mango, jalapeno, cilantro, oil and salt in a separate mixing bowl. Add the onion-lime juice mixture when it's ready and toss to mix well. Taste and add salt or jalapeno as needed.
Mexico adventurer Abraham Levy will attempt to row it alone from Puerto de Palos, Spain, to Cancun, Mexico, in a sixth-month journey inspired by Christopher Columbus’ voyage to the Americas. …
Levy, whose trip will begin on October 12, said “I want to do what the great explorers did and set out from the Old World, leaving Puerto de Palos en route to Mexican Lands.”
The adventure aficionado will travel via a boat that is equipped with navigation gear, GPS, satellite phone, a desalinization plant, a stove and solar panels to charge the lithium batteries. He will also have land-based support from a group of doctors, trainers and meteorological experts. The carbon fiber boat weighs 400 pounds, measures 24 feet long and 5 feet abeam, has a hermetic cabin and 10-foot oars of the same material.
This is not the first major voyage for Levy. He kayaked 6,800 miles along the coasts of his country in 2008.
"The trip will take about four months, but I'm going prepared to spend six months at sea," said Levy, who will set out on his journey in October because at that point hurricane season is over on his route, which follows the trade winds to the Canary Islands, continues on to the Caribbean, and then changes course to Mexico.
Though you may be able to place Cancun or Puerto Vallarta on a map, can you locate a wine region within Mexico? Likely not. Often revered for its world-class sun and beach destinations, the country offers a world of possibilities: from colonial cities to the vineyards of Baja. Last month at Tianguis… Turistico, in Puebla, the wines of the Baja took center stage as the region promoted their rich grapes.
Just south of the U.S. border, the state of Baja California stretches south from continental Mexico onto the Baja Peninsula, the Pacific Ocean and Gulf of California on either side. The peninsula is home to two states, Baja California and Baja California Sur, the second of which is predominantly known for sun and beach. To the north, in Baja California, rests a plethora of vineyards that make up Baja California wine country. Start in Rosarito and work your way south to the Valle de Guadalupe experience some of the finest grapes in the region. Be sure to stop at Santo Tomás to enjoy their wine and chocolate pairing; each wine has a specific chocolate made to accentuate the flavors. The vineyard also makes one of the world's finest olive oils, having won the title years ago at the world championship. See a map of Baja California wine country.
Boating enthusiasts will flock to Cabo San Lucas in May to celebrate the third annual Mexico International Boat Show and Marine Products and Services Fair at its new location – the IGY Marina Cabo San Lucas in front of the Wyndham Cabo San Lucas Resort. …
A new lineup of exhibitors reflects a growing segment in Mexico’s robust nautical tourism, boating and yachting market. The show, which takes place May 1-4, 2013, is the only boat show and marine products and service fair on the Baja California peninsula and Mexico’s entire West Coast.
To celebrate its arrival, Lux Penny Vacations has partnered with Pisces Sport-fishing and Playa Grande Resort to promote a six-day deep sea fishing excursion. The fun-filled package includes $250 off of your deep sea fishing trip on the Sea of Cortés, six nights at the luxurious Playa Grande Resort, and limo service to and from the airport.
Mexico’s brand ambassador Galia Moss, the first female in Latin America and Mexico to travel solo across the Atlantic Ocean, is currently… sailing her third solo trip. This time, her adventure takes place in Latin America.
On November 6, 2012, Galia embarked on an expedition that would make history. She started her journey in Xcaret located in Riviera Maya – one of the most popular beach destinations for American and Canadian tourists – and is making her way around the tip of Argentina. After approximately 180 days, Galia will finish her trip on the sunny shores of Acapulco.
The sailboat carrying this female pioneer was built in France and designed by architect Marc Lombard fit to Galia’s needs. It was named “El Mas Mejor II” and is a 35-foot vessel with its own kitchen and living area to help Galia feel at home during her six-month journey. As a Mexico brand ambassador, Galia’s sailboat also has the Mexico Today logo on it.
After covering nine thousand miles in 41 days on her first trip across the Atlantic Ocean, Galia has gained considerable mention in the news. She was even listed in the Guinness Book of World Records for her first solo trip.
As a representative of Mexico and women in Latin America, Galia strives to promote education in her home country. She supports “Just Raise Your Hand” alliance, which improves school infrastructure and provides resources to children in need. For every 1.813 nautical miles, the Alliance improves the infrastructure of 1-8 schools and for every 10 miles, one child receives financial support and school supplies.
For updates on Galia’s sailing journey, visit her website at http://galiamoss.org, which features a blog, maps and images from her trip.
Mexico’s vast and diverse cultural heritages have made it a unique destination for cultural tourism. Between the historic architecture, unique culture, delicious food, and friendly people; it is apparent why Mexico remains high on the list of places to visit.
In addition to the beautiful beaches and resorts, Mexico has amazing villages. Comala, Real Del Monte, and Valle de Bravo are just a few that everyone should see. Each village presents its own distinctive experience. When visiting the magical village of Comala, tourists fall in love with hiking to Volcán de Fuego; Mexico’s most active volcano. Other popular activities include: horseback riding, camping, fishing and watching dancers perform their seasonal routines while wearing hand carved Suchitlán (animal) masks. The mining town of Real del Monte is one of the highest populated places in Mexico and a trendy location for vacation homes. It is known for its steep streets, high sloping roofs, and considered to be the home of the ‘paste’ (Cornish pastry stuffed with a variety of fillings; sweet and savory). Valle de Bravo, located on the shore of Lake Avándaro, is a common getaway for those who live in Mexico City because it is a short two-hour drive. The main attraction is the Municipal Boardwalk and Dock. On the weekends artists sell their work and tourists rent boats and go on the lake. In addition to enjoying the relaxing day, there are a number of restaurants to choose from when hungry.
Mexico is not only a great place to visit; it is the home of two men who are leaders in their fields. The first is world famous Mexican chocolatier José Ramón Castillo and the second is renowned ballet dancer Isaac Hernández. José Ramón Castillo was recently the first Mexican to be selected for the most prestigious international chocolate guide, “Club des Croqueurs de Chocolat!” and owns the famous chocolate shop “Que Bo!” located in Mexico City. Isaac Hernández began dancing at the young age of 12 and has dominated the industry ever since. He currently dances for the San Francisco Ballet and hopes to revolutionize ballet in Mexico. Both men are stars and proud to call Mexico “home.”
Beginning its 19th season on May 13, Golf Channel’s Big Break is set to take place in Mexico this year. The reality competition will take place in Riviera Maya at the Playa Paraiso Golf Club and nearby Iberostar Grand Hotel Paraiso.
Big Break Mexico, which was produced in partnership with the Mexico Tourism Board, will highlight the breathtaking aspects of the par-72 golf course rising out of the Mayan jungle. Such features include narrow fairways, deep bunkers, and hazards characteristic of the local surroundings.
The most popular of The Golf Channel’s original series, Big Break stars amateur, albeit talented, six men and six women golfers pitted against each other in mixed teams. Whoever wins after several challenges testing their mental and physical prowess will be offered an opportunity to play alongside the greats in an actual LPGA or PGA tournament.
Throughout the show’s history, several golfers have been had the good fortune to break into the world’s top tours after appearing. This season is no different as the female champion will play in the 2013 Lorena Ochoa Invitational, while the male champion will play in the 2013 OHL Classic at Mayakoba.
Certainly, if all goes according to plan, this season will be a hole in one for both Mexican tourism as well as the players themselves.
"We will open Mexico to the world, and the world will visit Mexico. Tourism is a fundamental component of our economy and a key driver of national development" Peña Nieto said.
Claudia Ruiz Massieu, Mexico's Secretary of Tourism, highlighted Mexico as a trendsetter in the global tourism industry. "I have no doubt that tourism is the future of Mexico. Under the President's leadership, tourism will be used as an engine to drive development for all Mexicans," she said.
Tourism accounts for 9 percent of the gross domestic product of Mexico and salaries in the tourism sector are 30 percent above the national average.
President Peña Nieto praised Mexico’s strategic advantages in the global tourism market. “We have a privileged geographical location, great potential for connectivity, a broad inventory of natural, historic and cultural attractions, but, moreover, our country has demonstrated a great ability to generate quality tourism products,” Peña Nieto said.
Mexico’s National Tourism Policy is based primarily on four guidelines -- planning and sectoral transformation; innovation and competitiveness; development and promotion; and sustainability and social benefit.
Archaeologists recently announced that they unearthed a 418 pound, volcanic stone figure of the god Huehueteotl from inside a 15 foot deep covered pit at the top of the Pyramid of the Sun in Teotihuacan, just north of Mexico City. …
Fittingly, Huehueteotl is the god of fire and most frequently pictured as a bearded old man with a beaked nose and a crown of fire atop his head. Though it has yet to be confirmed, this finding indicates that ritual offerings were made to the god in a temple at the top of the pyramid.
How can there still be more to discover at the site after nearly 100 years of government archaeological work? The scientists have suspected that Leopoldo Batres, who restored the pyramid to the form seen today, covered the platform at the top of the pit without taking the time for proper excavation protocol.
While, representatives from the Mexican National Institute of Anthropology and History have declared the found objects are being examined, it has not been released whether they will be put on display for the public any time soon.
This spring, Mexico will be hosting third round of the World Rally Championship as the first gravel event. The WRC consists of 13 3-day events held in various countries such as Australia, Spain, Finland and France. Mexico will be holding the competition March 7th to March 10th and will have 23 stages that will… span over a distance of 397 kilometers.
Their Guanajuato stage will be the longest of the rally at 54.9 kilometers. The new tests are the SS2 Parque Bicentenario and the El Chocolate. The test through Guanajuato’s Bicentennial Park was built through the cities of Guanajuato, Leon and Silao 2 years ago to celebrate 200 years of Mexican independence. The El Chocolate test is the newest at 31 kilometers with some of the best views of the entire rally. On the last day of the rally a 5km footrace will be held called the “Carrera Atletica Rally Guanajuato Mexico” a few hours before the SS23 Super Special Stage 5.
The Rally Guanajuato Mexico will kick off with the new and tough Shakedown/Qualifying Stage in Llano Grande on March 7th. Tickets to the rally are available via the website. The rally, with beautiful scenery in the mountains surrounding the cities of Leon, Silao, Irapuatio and Guanajuato, is an extremely popular attraction usually placing within the Top 5 rallies of the world.