Mexican Fashion Designer Christian Cota Talks about his Roots and International Success
Christian Cota, a Mexican fashion designer, draws inspiration from his studies in art as well as his Latin American culture. Cota says that he incorporates “the tonalities that have to do with Mexico: the sun, the sunset, the forest, the desert, the sea. My colors are always inspired by them.” In contrast, Cota brings in elements inspired by the Impressionist movement including the contrast between light and shadow.
Cota first studied art in Paris, where he fell in love with painting, but worried that something was missing. While in Paris, Cota found inspiration from the designers around him.
“I saw Balenciaga in Paris and saw what could be done in the world of fashion, above all with technology: you could do art and turn it into a business. It struck that companies like Prada and Balenciaga do not only design, but also create new tissues and textures.”
Cota decided the fashion industry could provide an intersection between business and creativity, which propelled him to launch a fashion line that has received praise internationally.
From the beginning, Cota has stayed true to his roots. He says that Latin America plays an important role in his creations, which are characterized by strong colors with a lot of patterns.
Cota realized that he had reached a turning point in the fashion world during the autumn-winter 2010 fashion show when Vogue editor Anna Wintour arrived. She toured his collection, and Cota made an impression. After the show, Anna Wintour backed Cota as a designer and from there, he began to get more involved with the Council of Fashion Designers (CFDA).
Cota, along with 11 other emerging designers, recently joined the Fashion Incubator Programme of the Council of Fashion Designers of America (CFDA). The CFDA will provide these designers with a showroom in the Fashion District, a workshop, training and advice -- every step that Cota takes will be advised by fashion experts.
While his fashion line has a strong presence in high-end department stores and a celebrity following, he believes that with the help of the CFDA, he will be able to find a balance between the creative and the entrepreneurial side of the fashion industry. Joining the CFDA may be what Christian Cota needs to continue to grow his fashion line and gain global recognition.