La Paz Launches New Tourism Campaign

La Paz Launches New Tourism Campaign

The mayor of La Paz, Mexico traveled to Redondo Beach, California to announce a new tourism campaign.  Mayor Esthela Ponce is hoping that the launch of the La Paz tourism campaign will help to bring more leisure tourists to the city.

Jorge Patron, the director of the Los Angeles office of the Mexico Tourism Board said that La Paz and American sister city, Redondo Beach, are “celebrating the relaunch of La Paz as a destination,” and hoping to improve La Paz tourism rates.  

During the news conference, various statistics were shown to the audience.  City officials from La Paz stressed that the “city’s 2009 murder and manslaughter rate compares favorably to that of California cities with populations between 100,000 and 500,000.”  It was also noted that business in La Paz is continuing to thrive due to the many people that travel to the city for business purposes.  Hopefully these numbers will increase even more as a result of the new tourism campaign.

Both American and Mexican city officials talked about La Paz’s “natural beauty, sparkling marinas and low crime rates.”  Jacques Cousteau even referred to the waters surrounding the city as “the world’s aquarium” for the diverse and plentiful ecosystem.  

Redondo Beach Mayor Mike Gin, who has visited La Paz on four separate occasions, referred to Mexico as a “beautiful country” and said, “If you have not visited La Paz, you should go down and visit…Put it on your bucket list.  It is a truly special place.  It really is an exceptional destination.”